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Death of the Sedan: Is America Through with the Midsize Family Car?

By on September 9, 2016

 

Chrysler 200

Chrysler 200 sales fell by two thirds in August 2016.
Photo from Motor Trend

Americans are done with sedans.

Or so it seems according to recent figures collated by the Automotive News Data Center, which indicate the segment free-falling by the quarter, losing 3.4 percent in sales in the first quarter, 12 in the second, and 22 in the third.

Demand for sedans is at a five-year low in a year where the U.S. auto industry is flourishing, listing a 0.5-percent increase in sales through August year over year.

However, as the sales of compact and smaller cars declined by only 3.6 percent, with the industry posting an overall drop of 3.5 percent, it shows the market shift isn’t at all sweeping. In fact, compacts like the Honda Civic and Chevrolet Cruze sold more units last month.

But Mike DeSilva, General Manager of Liberty Hyundai, was keen in pointing out the larger sedan buyer now sees more value in SUVs and CUVs and that this may be the trend moving forward.

Midsize cars may have dominated the market for a long time, even through the SUV boom in the 1990s and early 2000s, but compact crossovers are, for the first time, getting primed to be the top choice for 2016.

“That’s just where the activity is,” DeSilva said. “And heading into the end of summer and going into winter, we’re really going to get into SUV season.”

Honda CR-V

Honda CR-V: The number 1 best-selling SUV in America for June 2016.
Photo from The Telegraph

 

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